You can talk about branding (building brands) for days and type numerous, long reports about it. That is, however, not ZUID Creatives’ style. We like to keep it short and powerful, so you can really follow up on our strategic advice. You would like to scream at the top of your lungs why your brand is so great, we will make sure the world hears you.
A brand’s success is determined by a gut feeling that people have about a product, service or organisation. Branding means positively stimulating that gut feeling. That is what we do at ZUID Creatives, by using our developed set of strategy, creation and technique.
Branding is often confused with giving shape to communication methods. The visual below clearly explains the difference.
The methods that are used to make a brand into a strong brand, have derived from large, consumer-focused A brands, such as Coca-Cola, Nike and Calvé Pindakaas. But they are also perfectly applicable in business-to-business companies or service providers. Especially there is still enough room to differentiate yourself from competition by creating a magnetically strong brand.
We combine our positioning and communication strategy with the work of our creative team, to build a strong brand together with our customers. Would you also like a brand that is so strong it will scare away Popeye? Contact us and we would love to let you in on our strategic and creative talent.