ZUID Creatives has proven many times that a new corporate identity for a company can make a big difference for the future. Good branding originates from things like corporate culture, future vision and brand values. Nice logos don’t exist, there are only good or bad ones.
The process of attaining a new corporate identity – or restyling an existing one – starts with good conversations and an exploration of the company. We want to know what the driving forces are. What makes them successful? What are the shared values? How can the corporate culture be described? What does the future hold? By making this information (temporarily) part of us, a new corporate identity, that represents the soul and the power of your company, automatically unfolds itself.
Broadly speaking, a brand identity, or corporate identity, is based on design, communication and behaviour. Behaviour (culture, people, tone-of-voice) is even the most important one in this set of three.
Therefore, we don’t believe in a corporate identity that has only been anchored into a corporate identity manual. A corporate identity should be the creative translation of the company’s identity. Only then will employees and customers be ambassadors and will the cog-wheels start turning.