7. Creation and Tech become one.
Nowadays, when building a new website, you obviously keep an optimized mobile experience in mind when accessing the website via a smartphone or tablet. But the empty space between the standard Windows Desktop and the advanced iPhone is being filled up by increasingly more hybrid control systems. Android becomes Chrome OS, OSX transforms into iOS (or the other way around) and Windows 10 becomes one system that is equal for all devices. But, in the meantime, don’t wipe out televisions and other screens. There are, however, some common denominators: controlling is more and more based on ‘touch’ and feedback. Sites will, just like apps, make more use of animation. And everything is being viewed in even higher resolution and in different screen sizes. That requires a different take on the cooperation between creative designers and technical developers. Previously, both groups were working independently, sometimes even in two separate companies. ZUID Creatives has one team that includes creative technicians, nerdy creatives and powerful project managers.