Daan has an unstoppable drive for innovation. He understands the human brain and knows exactly how people tend to respond to colours and patterns. And what he can do to best serve the needs of the end users. Daan’s creations don’t just result in views and clicks, but also offer an experience. This tracker chooses the risky road in the field of tension between creativity and budget. This enables him to look much further. With a critical eye, far above average.