The basic ingredients for a good content strategy

Picture your favorite cake. Can you already see him? A fluffy base, creamy filling and perhaps topped with fresh whipped cream or fruit. What you're thinking about right now is probably that you're longing for a piece. But have you also thought about what it takes to fill your grumbling stomach with this cake? It starts with finding the right ingredients.

Such an intro makes you feel hungry. But of course, what we really want to talk about is something else: a content strategy. So why the metaphor of a cake? Well, simple! Just like any cake, a good content strategy consists of various ingredients that together ensure that you satisfy the hunger of your target group (or maybe make them still hungry; -)).

Why a content strategy?

A content strategy helps you fulfill your long-term business vision and, like the biscuit for a cake, forms the basis for the content in the entire customer journey. It gives you and your organization guidance to achieve your goals. Here's what it usually takes to build your content strategy:

1. A brand strategistsee
Everything you do is do to strengthen your brand's presence on the market. Before you start your content strategy, it is therefore important that there is a good brand strategy. What does your brand stand for? What does your brand have to offer? In what tone of voice do you address your target group? All questions that already offer many starting points for the content you create. The brand strategy can provide a lot of inspiration, especially when it comes to developing creative formats.

2. Goals
Creating great content is fun. But of course, it's even more fun when you see that this content brings about something. So ask yourself; what is the purpose of the content I create? This helps you further shape or delete ideas when they don't contribute to your ultimate goal.

3. Target groups and channels
Then ask yourself who you're going to create content for. Logically, this is the same as the target group for your product or service. Make sure you know who your target group is and what their needs are. Formulating one or more personas helps with this. This is because this way, you stay away from demographic and geographical criteria alone. This also includes the floor on which channels they are located.

4. Creative formats
Every target group thrives on consistency. To fill your channels in a consistent way, it's good to think about recurring creative formats. Think about what you say, what form you do it in, and what catchy titles you give your formats.

5. Calendar
Are your goals, target groups, channels and creative formats in order? Then it's time to put your content into a calendar. In particular, look at frequency per channel and intake times. But be sure to also include monitoring and optimization moments.

Your favorite cake isn't mine

Every baker will make a cream cake just a little bit different. This also applies to the ingredients of a good content strategy. This varies by company or organization. Exactly what you need to properly shape your content strategy depends on your goals. In some cases, for example, it can be useful to add a competitive or, for example, content gap analysis. Or, for example, to consider the role of paid advertising in your content strategy.

Are you still looking for a good foundation for your content? Then come and eat a cake soon! We would be happy to unleash something for you.