ZUID Creatives launches ZUID.audio: podcasts for companies and brands

“Let yourself be heard. Get between those ears. Release something.” With that slogan, the marketing strategists at ZUID Creatives are launching their latest initiative ZUID.audio, a podcast agency specific to the business market. With strategic formats and professionally produced podcasts, companies have created an original, eye-catching and creative communication channel for their teams, company and customers.

Zuid.audio focuses on companies that want to further expand their reach and success in an original and effective way. CEO Mathieu Hermans: “It's a logical extension of our existing services.”

Make a show out of your biz!

This initiative, which opens office doors in a figurative sense, was spurred by the fact that office doors remained closed due to coronavirus measures. Mathieu: “When almost everyone in ZUID was forced to work from home, we started an MT podcast. In short episodes, our management team informed our own people about the status and direction of our company. We noticed that our message was received differently due to the form. Strategies and figures make more sense when they are explained by the CEO and CFO as if they were sitting at Eva or Op1's table. By being forced to work remotely, we have also experienced more than ever how important it is to let the other, human side of an organization be heard. We love sharing our own positive experiences with our customers.”

Zuid.audio invents and produces customized formats

Informing your own employees and team members is just one of the many formats that are possible. Mathieu: “The podcast landscape is an unexplored area for our customers, but it is a place where they want to sit. The current landscape consists mainly of publishers that produce their own content and recording studios that rent out their space. Our added value is that we know what works and help you create attractive and high-quality auditory content. Show your expertise to the outside world. Four successful projects and collaborations with customers. Alternate that newsletter with a 10-minute show. We'll help you with the format, get an expert host, record it for you, mix it professionally, and release it for you within your organization or at parties like Spotify, Google, and Apple.”

Marketing meets media

“Podcasts literally give your company, teams, and people a voice that is heard from any distance when it's being paid attention. With Zuid.audio, we are firmly planting our flag on the border between our marketing world and the media landscape.”

south.audio

The content creators at Zuid.audio provide craftsmanship that would not be out of place on a radio station. Want to know more? Come in.

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