Loek is a man of long-term relationships. Building and expanding a brand is what gets him a kick out of. We sometimes jokingly call it part of the interior. Not only because he has been working at ZUID from day one, but especially because he makes colleagues and customers feel right at home. Loek understands the client and challenges him to look at his own business in a different way. You can make great creations, but the most important question that is sometimes forgotten in our field: does the recipient understand it too? Fortunately, Loek also asks it regularly.