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Robbert-Jan's pen is as sharp as his mouth — and that says something. He approaches every writing job with a corporate journalistic approach. Robbert-Jan is good at empathizing with commercial interests, but is also not afraid to ask difficult questions. He himself calls that “complaining for a good cause, for the best results”. Robbert-Jan puts emotion into his work and that emotion is often pure enthusiasm. Writing is like breathing for him and he never holds his breath.