4 reasons why content marketing is essential

As consumers, we haven't been attracted to nice talk for a long time. Nowadays, we mainly choose what information we take in. That's where content marketing comes in. Four reasons why you really can't live without them today.

1. Because it's easier and cheaper to attract attention with good content

Since we have all become fairly ad-immune, it is becoming increasingly difficult and expensive to attract the attention of your audience. Content marketing offers the opportunity to: “banner blindness” to bypass.

This is because it allows you to respond much more accurately to the specific needs of your audience. But, pay attention. Don't say what you want to say, but tell them what your target group wants to hear. A common example of good, target group-oriented content? All kinds of things from Albert Heijn. Full of recipes and videos for meal inspiration and creation that will make the target group happy. And so they also project that joy onto our Albert. Win-win.

2. Because with good content, you will win over the spoiled consumer

Let's be honest: we are spoiled as consumers. We read, like and share what we find interesting. How do you respond to this development? By listening to your audience and provide tailored, engaging content. Content that your target group is really waiting for. In the right form, via the right channel and at the right time. Create content that answers your audience's questions, challenges, and pain points. Do you also do this via channels where your target group is located? Then you make a difference. Create content that really helps your target group and make them love you.

For example, Albert Heijn and Allerhande are everywhere where the target group is. For example, as a blog or video on the website and social media channels, but also as an in-store magazine. Optimal control we call that.

3. Because traditional media alone won't get you far

The mouse arm, smartphone thumb and tablet neck were created for a reason. With our noses, we are constantly diving in new media and features.

Do you want to keep reaching and engaging with your audience? Then make sure you are also present and interesting online. Does that mean you have to throw all your traditional media out the window? Absolutely not. As long as it's not the only media you use, because your target group doesn't either. New media is not a substitute, but an addition to traditional media. And most importantly: which media you use always depends on what you want to achieve (your goals) and where your target group is located. Make sure you have this clear.

4. Because good content makes it easier to find online

Mother, on the side. Google's will is law. After all, do you want your audience to actually reach you online? Then it's so convenient that she can find you.

There are several ingredients that influence the SEO performance of your website. However, you build a good basis if the content you create is relevant to your audience. Google rewards companies with good content by ranking them higher. Do you also add some extra SEO activities on top of that, such as keyword processing? Then you'll accelerate your climb up the Google ladder. And since almost half of the online investigators start with a search on this search engine, it's nice if you're at the top to welcome them.

You can simply start finding important keywords yourself by using free tools such as Google Trends. But before you reach for a tool, you can also simply talk to your target group first.

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