ALKU's products and internal structure were rock solid, but their external communication needed a boost. ZUID set out on a comprehensive overhaul, starting with a new positioning that inspired a name change, a fresh tagline, a refined value proposition, and a revamped logo and visual identity. By embracing a vibrant lime green colour scheme, ALKU immediately stood out in a sea of blue competitors. We adopted a local and friendly tone paired with straightforward messaging, making the brand exceptionally approachable—a rarity in the building industry. Following the revitalised look and feel, we launched a brand awareness campaign, sales promotions, and an updated communication strategy that centred around ALKU's network of dealers. And as if that wasn't enough, ALKU and ZUID turned their attention inward, establishing an employer brand to enhance their internal culture and attract top talent.

ALKU has built a sturdy foundation to achieve its aspirations. By utilising a blend of marketing tools such as social ads, display banners, YouTube advertising, billboards, and radio commercials, the brand effectively strengthened its presence in the market. An uptick in brand awareness was quantified through a market research survey, while other key business objectives were also met. For instance, sales promotions led to a surge in quotation requests, and the dealer network experienced expansion.

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