At ZUID, we were thrilled to wag our tails and develop a future-proof campaign and other creative marketing activations to showcase Carocroc's pet food, ensuring your pet receives the ideal energy levels they need.
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CaroCroc produces 100% natural dog and cat food at its factory in Veghel, offering a product tailored to meet the individual energy requirements of every pet. Despite being available at the Pets Place chain and smaller pet stores, CaroCroc possessed untapped potential. Vobra, the proud parent company, tasked ZUID with creating a campaign to raise awareness of this energetic pet food brand among animal lovers and make it more memorable to pet store specialists.
The brand campaign centred around the concept of 'Kibble packed with energy.' The core message conveyed that CaroCroc's crunchy kibble provides cats and dogs with exactly what they need: abundant energy and care. This sentiment was the focal point of the advertorial crafted for 100% NL magazine. Additionally, we ensured that this message resonated through a national radio commercial. To do this, we developed the sound design, sound logo, and radio commercial in our very own ZUID-studio.
The brand campaign was expanded to encompass various brand materials, collectively enhancing CaroCroc's brand awareness. In addition, the strategic approach behind the campaign has laid the groundwork for a communication framework for the coming years. Currently, we're busy developing the second radio commercial and eagerly anticipate rolling out more energetic campaigns in the future.
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