Those who find finance boring don't know Feller yet. We translated their next-level culture and DNA into a new brand that sheds new light on the financial side of organisations.
Consultancy firm Finext is divided into three different organisations. The Finance & Control team is an entrepreneurial, almost revolutionary club that helps customers to sharpen their entire finance chain. They were looking for an identity and the right words to connect their special culture, character and strength with new co-workers. It was up to ZUID to lay down a strong, new and distinctive brand foundation.
We carefully examined the identity, defined the brand values, and established the positioning to launch a new brand for this autonomous, adventurous club, redefining how finance is perceived. The brand is positive, focused, and a touch rebellious in the typically conservative financial world. With a new name that embodies next-level finance and reflects their sharp yet warm culture, the brand sets itself apart.
For the new brand name, we landed on Feller. Reflecting the company's drive to make an impact, we opted for a visual language that embodies strength through simplicity, perfectly aligning with their identity. The chosen colours offer a distinct and decisive aesthetic, enhancing the brand's image. This visual identity is complemented by the impactful pay-off: "Full focus on value."
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