From a local truck wash to Europe's largest truck service network, including repair, washing, and parking. We rebranded AVJT into Travis and drove it to the top of the trucking world.
Trucks are rarely stationed at their home base and require servicing on the go. That's why "Everything for your Truck" was established, a network of truck service points offering washing, repairs, and parking, among other services, abbreviated as AVJT. The network experienced rapid growth on both the supply and demand sides. AVJT recognized the need to enhance its brand identity for international audiences and stakeholders, including investors. However, the name's pronunciation varied across different countries, posing a challenge. Additionally, the company lacked a recognizable identity.
We began by establishing a new strategic foundation, outlining the brand's characteristics in close collaboration with the client. This involved intensive brainstorming sessions, workshops, and strategic exercises. Throughout this process, we explored various directions for the brand name and concluded that a new name was required. Thus, TRAVIS was born: a brand embodying an imaginary driver persona. We then crafted a distinctive identity and launched an international campaign targeting all stakeholders, from Slovak drivers to Swiss investment bankers.
Built on its brand foundation, TRAVIS expanded into an international enterprise. With its refreshed identity, TRAVIS successfully forged partnerships with key players such as Shell. Today, the logistics industry cannot overlook TRAVIS. In addition to crafting the strategic foundation and the new brand name with logo, we also developed essential online and offline resources. Founder Dennis van Veggel commented on the outcome: "The new brand is truly distinctive. Both current and prospective partners are responding with great enthusiasm. It provides the necessary foundation to market the organisation effectively across Europe and worldwide. Now, we can accelerate our growth!"
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