Imagine you're an innovative hairdressing brand, and you've just crafted a product that ensures fabulous hair, even on hectic weekdays. What's the next step? You call ZUID to give your brand a stylish makeover and ensure it's a cut above the rest.
Beauty Brands, renowned as a full-service distributor of A-brands for professional hair salons, consistently seeks innovative products. In this spirit, they developed their own heat brush, infused with macadamia oil, argan oil, and keratin, designed to give users salon-fresh hair every day. As a new sub-brand, the goal was to place this product on as many dressing tables as possible, targeting both professional salon environments and home users.
Looking good anytime, anywhere, every day requires a catchy name, identity, and design language that communicates this promise clearly. The advantage with Beauty Brands is that they have a lot of creative expertise in-house. Through a collaborative effort, we developed a name and identity to match the strength of their main brand. "Never overdressed, never overstyled" emerged as the theme, accompanied by edgy copy and over-the-top imagery featuring strong contrasts, all of which capture the essence of the brand.
The new brand was named: Evryday BRUSH, with the tagline: Evrywhere. Evrytime. Evryday. We intentionally omitted the letter "e" to save time for our busy target audience. In our imagery, we sought out peculiar, eye-catching contrasts between the ordinary and extraordinary. We showcased bold, colourful images of models confidently engaging in everyday activities like laundry and shopping, all while sporting fabulous hair. Customers can try and buy the Evryday BRUSH at leading salons already partnered with Beauty Brands, boosting sales for both parties. It's a win-win situation for everyone involved.
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