Within the industry, Moore DRV stands out as an interesting player. It differs significantly from the well-known "big four" firms, as well as the numerous smaller offices. They emphasized having their own unique culture, which formed the basis of our approach. Through discussions with the Management Team, we sought to uncover their distinctive character. We then translated this input into a strategic and creative concept tailored for a culture-driven referral recruitment campaign. After all, who better to identify valuable additions to the team than those who already work there?

Targeting people who are attending specific training courses or via the social networks of current employees has proven to be an effective way to find good candidates. As part of the communication strategy we had Moore DRV employees casually talking about their corporate culture, while subtly suggesting that having a job at the company is the industry’s best kept secret. A campaign showing available empty seats with the phrase “this one is still empty” reinforced this thought. Team incentives and ready-made content packages urged employees to reach out to their network and share job vacancies. As a result the number of applications rose sharply and the recruitment rate increased.