As a strategic and creative partner, ZUID supports Essent with their below-the-line content needs.
Essent wrote a pitch for creative agencies seeking to highlight and strengthen Essent's brand value in the energy transition for various stakeholders on multiple always-on channels. At ZUID, we are committed to brands that make the world cleaner and greener. We accepted the challenge, presented our plan and we got to work.
As a long-term partnership, we work closely with Essent's internal teams, seamlessly connecting their specialists with ours at ZUID. Through clear communication channels, we efficiently produce a range of content, including videos, animations, social media posts, web content, banners, infographics, visuals, and offline materials. Our aim is to create engaging content that resonates with Essent's audience. Additionally, as part of the ZUID Agency Group, we provide strategic support in concept development, campaign creation, and the development and production of formats to complement Essent's above-the-line campaigns.
The collaboration has resulted in various forms of branded content. For the "Energetic Entrepreneurs in the Spotlight'' campaign, we developed a creative concept, crafted articles, and produced advertising materials. During the Essent summer content campaign, we supplied social media posts centred around summer-related content. Additionally, recognizing the effectiveness of giveaways in engaging audiences, we created a recurring format that can be integrated into various products available through their client benefits program.
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